Jeffrey S. Dean

4631 Lotus Street, San Diego, CA 92107 USA                                                   
Phone: (949) 689-0449
E-Mail:    jdean@jeffdean.info
Website: http://www.jeffdean.info

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OBJECTIVE

To obtain a marketing management position where I can utilize my experience in market positioning, branding, public relations, creation of regional sales programs, and development of sales channels

EXPERTISE
Website Design & Programming                                     
Strategic Planning & Account Management
Market Research, Competitive Intelligence                      
Strong Analytical/Problem Solving and Planning Skills
Media Buying, On & Offline Advertising                                     
Branding
Email Marketing                                                            
Search Engine Marketing (SEO)
Database Marketing                                                                  
Website Analytics
Rich Media & Application Development, Graphic Design            
Lead Generation
Relationship Management (CRM)                                               
Creative Direction / Ad Development

Product Marketing Manager
Harte-Hanks - San Diego, CA 04/2007 - Present
Tasked with developing and managing all aspects of go-to-market strategies for selected Harte-Hanks database products that include:
· Defining market requirements to devise new products and revise existing products partnering with clients and prospect base, sales organization, and product management team.
· Devising marketing campaigns around product/service offerings that promote Harte-Hanks products and demonstrate unique ability within the direct marketing space.
· Educating and promoting all specific products and services to the sales and support organizations.
· On-going maintenance and enhancement of website and intranet site
· Creative director for all client email campaigns and company email marketing promotions
 

EXPERIENCE
Director of Marketing
Global Marketing Group - Nitro-Net.Com  - San Diego, CA 11/2001 – Present (P/T)
· Senior web developer in charge of web design, maintenance, hosting, graphic design, HTML, JAVA, CGI, programming, e-security, client training, and support management
· Continuously develop, implement, coordinate, promote, review and evaluate short and long term sales strategies to achieve established growth targets and objectives
· Oversee and direct market research, competitor analysis, retention monitoring, and customer service strategies
· Establish clear objectives of contractual terms in the recruitment and enhancement of new and existing business opportunities with clients
· Prepare and analyze website visitor tracking reports
· Organize and implement national and local marketing strategies
· Negotiate for advertising space both on and offline
· Extensive utilization of web publishing software, and graphics software
· Public relations design and marketing to news sources and trade journals
· Manage a monthly e-mail marketing program to target prospective and existing clients
 

Marketing Program Manager
Informative Research - Garden Grove, CA > 09/2005 – 10/2006
· Developed, presented and executed marketing plans for products and services that detail market segmentation, customer drivers, pricing, forecasts and support strategies
· Developed, presented and executed trade show plans; includes logistics, theme, collateral, staffing requirements, pre-show communication, post show follow-up, analysis, budget and provided management on-site
· Managed collateral needs of organization ensuring that effective layout and consistency of message existed between different pieces 
· Analyzed the needs of the customer base and identify new product opportunities based on market demand and company direction. Provided regular quarterly updates to sales department outlining activities and opportunities
· Administered projects and comprehensive campaigns that targeted key initiatives or market segments which may have included general communications, advertising, direct mail, and custom elements
· Ensured that goals for assigned initiatives were regularly met and that regular follow-up reports were generated
· Managed Point of Touch Campaigns to ensure that customers and prospects received regular communications from Informative Research 
 

Trade Marketing Analyst / Internet Marketing Manager
Borden Foods - Orange, CA > 2/1999 – 10/2001
· Analyzed marketing goals to ensure share of market and profitability of products
· Developed and recommended pricing strategy for the organization 
· Analyzed profit/loss ratio and share of market performance in relation-specific trends within the industry and the economy
· Tracked and evaluated account distribution and ROI performance on a pre and post Borden Category Management presentation 
· Developed effective account Category Management presentations through the utilization of any/all tools and information sources
· Ran and analyze a monthly category/SKU quick review report, identifying top line issues and opportunities along with identifying further analysis needed to resolve issues or to capitalize on opportunities
· Internet marketing manager for the western region calling on e-grocers, attended all Internet conferences, website development counseling, editor of weekly industry newsletter and quarterly region newsletter
 

Territory Sales Manager / Customer Category Manager
Kraft Foods - Irvine, CA  > 3/1997- 2/1999
· Influenced consumption of company products by leveraging mass, product quality, customer service and pricing
· Category Management duties included: Buyer calls, designing schematics, maintaining deductions, assisting in negotiations for advertising activities, follow through with accounts to assure ads were placed
· Maintained an authorization list and advising on holes to fill and strategic plans to authorize new items
· Managed a sales territory focusing on Albertson’s/Max Foods and Ralph’s/Food 4 Less accounts
· Maintained Kraft’s share of shelf, negotiating for display space, new product authorizations, and promotion activities 
 

Territory Sales Manager / Marketing Manager
Benjamin Moore & Co. - Los Angeles/Orange County > 3/1995 – 1/1997
Created West Coast presence for BM in the commercial marketplace
· Increased sales by more than 32% from prior years earnings equating to a growth of $446,783
· Maintained over 610 commercial and industrial accounts as well as distribution outlets
· Assembled account teams of internal and external specialists on a project-by-project basis
· Created promotional programs for distributor sales
· Trained and motivated distributor sales force
· Designed print media campaigns and set media mix for direct mailings, newsprint and magazines
· Published newsletters and created steady stream of materials and collateral for sales staff and distributors

EDUCATION
B.S Business Management May 1995
Concentration in Human Resource Management - Minor in Computer Science
State University of New York at Stony Brook
Stony Brook, New York

COMPUTER SKILLS
Business Software: · Word, Excel, PowerPoint, Access, Outlook, File maker Pro, People Soft, ACT, QuickBooks
Graphic Design: · Photo Shop, Fireworks, Illustrator, PageMaker, Corel Draw, Freehand, Quark
Operating Systems: Windows, DOS, Linux, Unix, MaxOS
Web Design: Flash, Expressions, Director, Web Expressions, Dreamweaver, Premiere, Front Page, HTML, JAVA, CGI, SQL, ASP, PERL, PHP

 
ADDITIONAL

· Willing to travel domestically and internationally
· Portfolio available at www.jeffdean.info
· References provided upon request